Communications technology for changing customer needs

Customers have changed. They now have heightened expectations for the service they receive and the way companies communicate.

We're examining new tech solutions that can help to meet changing customer demands. But first, let's take a look at some of the main challenges currently facing UK businesses.

Wind farms sustainability: How sustainable are wind farms?

In this article, we’re taking a close look at how wind energy could impact the environment. At times, wind energy has been criticised for being less than sustainable. What follows is a defence of wind energy’s sustainable credentials.

But first, let’s examine sustainable energy, renewable energy and the environmental concerns of wind energy.

Social Media Marketing: Tips and Insights for Businesses

Social media. You might have heard of it. It's the thing that most of us now spend over two hours using every day.1

While social media marketing is hardly a new phenomenon, there are still many businesses unconvinced of its value.

So, could social media marketing help your business reach its targets? Before you decide, take a quick look at these insights and tips.

Ethical Marketing: A Guide for Responsible Businesses

You’ve probably already heard of ethical marketing. It’s a term you can expect to hear more often as businesses feel the pressure to adopt responsible practices.

More than paying lip service to good causes, ethical marketing is about authentic change to benefit the planet and its people.

Brexit: Challenges and Opportunities for Marketers

The build-up to Brexit had us bracing for a Y2K-style blackout when the UK finally left the EU. But so far, the impacts have been more complex than dramatic (ham sandwich confiscations notwithstanding).

Whatever your stance on Brexit, it's clear that the transition will cause major changes for UK businesses in the coming months and years. We are gradually beginning to appreciate the challenges and opportunities those changes represent.

Many British businesses must now re-focus and re-prioritise to weather the upcoming turbulence. Here are a few ideas to keep in mind for those working in communications and marketing positions in 2021.

Inbound Marketing: A Beginner’s Guide

Inbound marketing is all about attracting customers to your company. It's a contrast to ‘mass marketing’ where a high output of marketing activity is required to convert a relatively low percentage of customers.

Inbound marketing aims to help customers build a relationship with your organisation when they're actively looking for a product, service or insight that's relevant to your business's offering.

A key component of inbound marketing is providing customers with information and resources that offer genuine value. That could include content that helps them make decisions, entertains them or gives them insight into a particular topic.

Fintech Trends and Opportunities in 2021 and Beyond

Fintech is one of the fastest-growing sectors in the UK. The country is currently home to more than 1,600 fintech firms, with that number expected to double by 20301.

Scotland is a world-leading destination for fintech businesses, having been voted the best place in Europe to start a tech company2.

The sector represents many opportunities for both start-ups and long-established institutions. But with heating competition, a savvy approach to fintech marketing is required.

We’ll discuss how an inbound marketing approach can support fintech businesses of every size. But first, let’s examine the latest fintech trends.


Future of Marketing: What to Expect in 2021 and Beyond

If you told me this time last year that I would soon be required to lock myself indoors for the best part of a year and only to speak to our team through Zoom, I’d have probably had a minor meltdown. I imagine you would have, too.

But despite its challenges and often painful circumstances, I find myself grateful for the perspective this past year has brought me. There's nothing like a global pandemic to make you realise a few things, is there?

Covid-19: The Latest Impact on Marketing Communications

As the UK’s first lockdown anniversary looms, businesses of every size are still struggling to cope with the challenges brought on by Covid-19.

Unexpected developments have led organisations to pivot their marketing operations drastically. A dramatic decline in consumer and business spending saw 92% of B2C businesses and 86% of B2B organisations delay or reconsider their marketing budgets in 20201.

“What is Search Engine Marketing?” How to Explain SEM to Your Boss

Sometimes, the marketing department has the unenviable task of persuading the boss to embrace a modern marketing approach. Search engine marketing may now be an industry standard, but you’d be surprised by the number of businesses still resisting it. If you need help convincing your boss that search engine marketing would benefit your business, here are some arguments that may help.