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Generating High Quality Leads

Systems Integration

The Brief

Systems Integration, also known as SI Food Software, was established in 1992, and is one of the leading providers of modular food planning, ERP, MES and specialist sector software to the food manufacturing industry. Its specialist software is renowned for streamlining supply chains, increasing operational efficiencies, reducing waste and improving profitability. Today, more than 150 food processors worldwide rely on SI.

Upon recommendation, SI came to Moment when they were looking for a new partner to boost its lead generation activity. Finding a virtual partner that was prepared to invest time in understanding their product offerings, the industry issues and target audiences was a fundamental requirement. As SI provides a niche product, it is understandable that they needed a specialised approach to their marketing efforts.

Moment initially developed a strategy that involved the use of highly targeted LinkedIn Ads and GoogleAds. Using LinkedIn, we were able to reach out to the food manufacturing industry and generate leads for the business development team, whilst GoogleAds campaigns have pushed prospects to key landing pages and boosted SEO rankings.

Whilst generating new leads was key, another important factor for SI was to actually engage with other companies that would not have been reached otherwise, and was a welcome result when larger companies along the supply chain were introduced to SI Ltd. Overall, this combination of factors led to SI gaining more momentum with their leads, as they now have contact with key players in the industry.

With SI marketing and Moment working closely together, our 3D approach has proven key to the success of the strategy.

 

Services

Pay Per Click & Display Advertising
Creative & Design Service

Results

The Data

  • Jan - Apr saw the same volume of leads as the whole of 2020

  • Quality leads are forecasted at 300% up YoY

The Summary

We were delighted to see the positive impact these targeted campaigns had on SI Ltd when they sent us the following feedback:

“In the first four months of this year we’ve received the same amount of leads as the whole of 2020. And more than the whole of 2019. Forecasting 300% up YoY. They are quality leads. The targeting is great.”

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